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Our Story

Everything has an origin and thoughts were followed by words and deeds.

"He who seeks finds!"

This is exactly what the founder, a technology-ambitious business informatics student, thought when he started looking for a suitable protection solution for his newly acquired Apple MacBook. If you don't start looking, you can't find anything. What was his exact idea of a protective case? Pretty easy, actually! Minimalistic, but still functional and of high quality. Just like his new MacBook.

But as life goes, when you search, you sometimes find things you weren't looking for. Hours of research on the Internet, lots of online shopping, dissatisfaction with the fitting, material, workmanship, design (impractical fastening systems, too many tabs, Velcro fasteners) and that unfortunately also involves many annoying returns and a postman who after a short time doesn't hand over the parcels as happily as he did at the beginning. All that remains is a lot of experience and the firm decision to design and manufacture your own MacBook case.

Everything has an origin and thoughts were followed by words and actions.

That's how the project "I will design and manufacture my own MacBook case." was started. Wool felt also played an important role in the creation process from the very beginning. "What I wanted most of all was to protect my MacBook with a cover made of a high-quality and functional natural material. I asked myself again and again: Which is the best material for my needs? And now it's getting crazy! I got the answer to my question on a cold and snowy Sunday in February. Wrapped in a warm hooded sweatshirt, a hot black tea in my hand and my MacBook on my lap, I sat on the couch and was hoping to find an answer to this question in the world wide web. I gazed from one open tab to the other and back again and at some point no longer stayed on the screen, but on my felt slippers, which not only kept my feet conscientiously warm, but looked out from behind the screen. From that moment on, my wool felt slippers presented the perfect answer to my question. Suddenly I also remembered that I came into contact with wool felt in my childhood for the first time and I also remembered which great qualities the material offers. On cold winter days felt boots ("Walenki") kept my feet warm and dry against cold and wet and on hot summer days grandpa's felt hat saved my head from sunstroke. The solution was suddenly absolutely clear: genuine wool felt is the optimal material for my new MacBook case. Sometimes the answer to a question is closer than you think." Albert Schulz

The "own perfect" case became more and more tangible for the student and could also be put into practice, with the help of his parents and thanks to the parent's creativity and craftmanship.

This is how the first minimalist, high-quality processed an also functional WildTech sleeve was created in 2012.

In addition to the passion for mobile technology and the rediscovered love for the natural raw material wool felt, an increasingly clear vision of the future also evolved: "We develop custom-fit protective accessory solutions for the users of mobile technology devices. Made of natural and functional raw materials. High quality processing. Easy to handle. Minimalist in design. Made in Germany" - Albert Schulz -

The heart project has developed into a family business over the last few years. Right up to the present day, functional and minimalist products made of natural materials are created for users and operators of mobile technical devices in the southern region of Siegerland. Still with a lot of love for detail & craftsmanship - handmade in Germany.

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